Collect Authentic UGC Customer Photos with QR Codes and PixelParty Brand Pages

Businesses can capture more genuine customer content by using QR Codes. When placed on receipts, signage, packaging, menus, or product displays, QR Codes provide a fast, direct way for customers to upload photos and videos straight from their phones. Whether you’re running an in-store activation or a customer engagement campaign, QR Codes offer a streamlined, real-time solution to collect user-generated content (UGC) and increase customer interaction. With a clear call to action (CTA), you can encourage more customers to share their experiences and build a growing library of high-quality branded content.

Why QR Codes Are Ideal for Collecting UGC

If you want to collect user-generated content quickly and at scale, QR Codes are one of the most effective tools available. They remove friction from the content creation process by providing a simple and immediate way to engage no complex forms, no confusing links. Customers just scan and share.

Whether you’re running restaurant campaigns, retail promotions, or small business activations, QR Codes transform real-world moments into authentic online content in seconds. UGC is a powerful marketing asset, with brands seeing higher engagement and trust when they share customer-created content alongside branded materials.

Here’s why QR Codes work so well for UGC campaigns:

Effortless participation through branded landing pages

QR Codes can instantly direct customers to a branded page where they can upload customer photos or videos.

Real-time engagement at the point of experience

Place QR Codes on receipts, packaging, displays, or menus to prompt immediate sharing while the experience is still fresh.

Increased volume of UGC

Lower barriers to participation typically result in more submissions especially when paired with incentives, branded hashtags, or in-store promotions.

How to Collect UGC with QR Codes Using PixelParty Brand Pages

Collecting user-generated content through QR Codes is straightforward. With the right tools and strategy, any customer touchpoint can become a content collection hub. Here’s how to set up a UGC campaign using PixelParty Brand Pages.

Create a mobile-first brand page

To maximise participation, your brand page must be mobile-friendly. Customers will scan your QR Code from their phones, so the experience should be fast, intuitive, and designed for uploading real moments.

PixelParty Brand Pages provide a dedicated, branded space where customers can upload:

• Customer photos showing your products in real use

• UGC videos capturing authentic experiences

All a customer needs to do is scan, upload, and share.

Generate a custom QR Code

Creating a QR Code is quick and easy. PixelParty lets you generate a QR Code that matches your brand, including your logo and colours, and directs customers to your brand page with a clear CTA such as:

• “Upload your photo”

• “Share your experience”

This makes it simple for customers to contribute authentic content in real time.

Collect marketing data (optional)

PixelParty Brand Pages can optionally collect marketing data from customers, allowing businesses to understand who is contributing content and build first-party data for future marketing efforts.

Place QR Codes where customers already interact

Once your QR Code is ready, distribute it in high-visibility locations such as:

• In-store signage and displays

• Receipts and packaging

• Product tags and menus

• Table tents and counters

• Event booths or pop-ups

Wherever your customers engage with your brand, you can invite them to contribute.

Tips to Improve UGC Participation with QR Codes

Once your QR Code is live, the key is to ensure your campaign inspires action. Small improvements to your landing page, CTA language, and placement can significantly increase participation and content quality.

Here are practical ways to boost UGC submissions:

Make submission quick and easy

Keep the upload process simple and mobile-optimised. The easier it is, the more customers will participate.

Be clear about the type of content you want

Specify whether you want customer photos or videos. Branded hashtags can help guide submissions and make content easier to find.

Ask for permission to use content

Include a simple consent checkbox so you can legally share customer content across your marketing channels.

Offer incentives

Encourage participation with discounts, exclusive offers, or entry into a giveaway. Incentives help build trust and increase submissions.

Use branded QR Codes

Custom QR Codes that match your brand increase visibility and recognition. PixelParty makes it easy to generate branded QR Codes and maintain consistent brand identity.

Test QR Code placement

Experiment with locations like packaging, table menus, and checkout counters to find the highest-performing placement.

Follow up with contributors

Send a thank-you message or invite customers to view the full gallery. This builds loyalty and encourages future participation.

Showcase submitted content

Highlight top submissions on your website or social media. This builds social proof, encourages more customers to contribute, and showcases real experiences.

Simplify UGC Collection with PixelParty Brand Pages

Collecting user-generated content can be seamless, scalable, and highly effective. With the right approach, everyday customer interactions can become a steady stream of authentic content that builds trust and boosts engagement.

PixelParty Brand Pages provide a dedicated, branded platform for collecting customer photos and videos via QR Code—without requiring an app or account. Whether you’re aiming to gather content for marketing, build social proof, or simply increase customer engagement, PixelParty makes it easy to collect real customer content wherever your audience is.

Ready to turn real customer experiences into content that converts? Create your PixelParty Brand Page today and start collecting authentic UGC from your customers.